Brussels, 30-05-2018 – On 18 September 2018 ESAE members are invited to reserve a seat and participate to their interactive lobbying workshop from 9 to 11 am, which will take place at Press Club in rue Froissart 95, 1000 Brussels

The European Society of Association Executives (ESAE) in collaboration with their sponsor KELLEN organizes a lobbying event in September. The workshop will see its attendees participating interactively in a “House of Commons” style discussion.

The programme:

Morning coffee and registration (8,30 am)

  1. Welcome speech by Florence Bindelle (5 minutes)
  2. Introduction by Alfons Westgeest: lobbying intro – what is ‘lobby’, the importance of strategy setting? (15 minutes)
  3. Three key skills to become the perfect lobbyist, introduced and moderated by Rafael Plata:
    • Knowledge and importance of information by Wouter Lox (5 minutes + 10 minutes’ exchange with Rafael Plata)
    • People skills by Tanguy van de Werve (5 minutes + 10 minutes’ exchange with Rafael)
    • Advocacy communication by Tania Pentcheva (5 minutes’ intro + 10 minutes’ exchange with the audience by Rafael)
  4. Closing by Dr. Rachel Barlow of the Association Leadership Academy (15 minutes) on the profile of what is required to be a perfect lobbyist.


Registration to the event is open and limited: hurry up and opt-in!